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The Great Fragmentation

Condition: BRAND NEW
ISBN: 9780730312680
Author(s): Steve Sammartino
Format: Paperback
Year: 2014
Edition: 1st
Publisher: John Wiley & Sons Australia
Dimensions: 150 x 15 x 250 (w x l x h)
Pages: 288

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.
* Examine how the digital era has altered where we work, how we work, where we live and what we do * Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy * Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment Weaving together insigh Please click here to ask a question
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