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International Business
Author: S. Tamer Cavusgil

Product Details:
ISBN: 9781486011049
Format: Paperback
Pages:
Dims (mm): x
Pub Date: 28-08-14
Pub Country: Australia
Condition: NEW

Description:
Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses large and small to internationalise. International Business - The New Realities, 2nd Australasian edition, is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.

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