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The Professional Communications Toolkit

Condition: BRAND NEW
ISBN: 9781412927161
Author(s): D. Joel Whalen
Format: Paperback
Year: 2006
Edition: 1st
Publisher: Sage Publications, Inc
Dimensions: 178 x 257 x 16 (w x l x h)
Pages: 304

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Professional Communication Handbook is filled with practical, research-based techniques that will immediately make the reader a better communicator. Not just a book on ohow to make a speecho or ohow to write a business letter.o Professional Communication Handbook presents a compelling, new vision of communication that offers little known and amazingly effective techniques for the novice speaker and stage-savvy pro alike. People get only 10% of your meaning from the words you say. What about the other 90%? YouA ll know how to manage that all-important 90% because Whalen bypasses traditional ospeech-class body-language-centered trainingo and its focus on the speakerA s gestures and tone of voice. Instead, youA ll learn a more practical system of communication trainingA'one modeled on how top professionals in business, medicine, advertising, and finance speak, lead, and persuade. Electronic Communication: Today people tiptoe through communication landmines: voicemail, e-mail, and PowerPoint presentations. YouA ll learn to maximize your e-mail and voicemailA s communication impact by using techniques favored by advertising wizards and broadcasters.Whalen gives step-by-step instructions for building high-impact PowerPoint slidesA'without falling into the trap of relying on its bells and whistles.
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