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The Art of Opportunity

Condition: BRAND NEW
ISBN: 9781119151586
Author(s): Marc Sniukas
Format: Paperback
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Dimensions: 190 x 15 x 240 (w x l x h)
Pages: 288

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Description:
Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. A‚ Written by a team of experts with both academic and industry experienceA‚and a client roster composed of some of the world’s leading companiesA‚this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm.A‚  You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place.A‚  Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures. The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.A‚  The Art of Opportunity will help Please click here to ask a question
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