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Flip!
Author : Peter Sheahan

Product Details:
ISBN: 9781741667202
Format: Paperback
Pages: 336
Dimensions: 154mm x 233mm
Pub Date: 3-9-2007
Pub Country: Australia
Condition: NEW ITEM

Product Description:
How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean's and Borders to Fairfax, PWC, L'Oreal, the ADF and Westpac. In FLIP he reveals what the superstars of modern business have in common: an ability to 'flip' - to think counter-intuitively and then act boldly, with no regard for 'business as usual' conventions. The only rule is that there are no rules. Those who take these lessons on board will be well placed to join other 'flipstars' such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril ...

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  • Store location: Waitakere City, Auckland, NZ

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