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Barringer: Preparing Effective Business Plans
by Barringer, Bruce

ISBN: 9781292059334
PUBLISHER: Pearson Education Limited
FORMAT: Paperback
PAGES: 288
PUBLICATION DATE: 24.10.2014
DIMENSIONS: 22.9 x 15 x 1.3 centimetres 12.6 ounces

DESCRIPTION:
For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. Here's how: *Focus on the "Front End" of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. *Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. *Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.

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