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Digital Disciplines

Condition: BRAND NEW
ISBN: 9781118995396
Author(s): Joe Weinman
Format: Hardcover
Year: 2015
Edition: 1st
Publisher: John Wiley & Sons Inc
Dimensions: 275 x 22 x 236 (w x l x h)
Pages: 400
Series: Wiley Cio

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Description:
Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplinesÂinformation excellence, solution leadership, collective intimacy, and accelerated innovationÂthat exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now be complemented by information excellenceÂleveraging automation, information, analytics, and sophisticat
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