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Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material

Condition: BRAND NEW
ISBN: 9782940373680
Author(s): Rob Bowdery
Format: Paperback
Year: 2008
Publisher: Bloomsbury Publishing PLC
Dimensions: 157 x 229 x 18 (w x l x h)
Pages: 175
Series: Basics Advertising
Series Number: 01

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Description:
Learn the art of conceptual copywriting from a master

Concentrates on the copywriter-client relationshipIncludes exercises and case studies of some of the best ad campaigns from around the world"Basics Advertising: Copywriting" explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting

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