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The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' Into a Brand That Shoutsdistinction, Commitment, and Passion!

Condition: BRAND NEW
ISBN: 9780375407727
Author(s): Tom Peters
Format: Hardcover
Year: 1999
Edition: 1st
Publisher: Alfred A. Knopf
Dimensions: 109 x 175 x 20 (w x l x h)
Pages: 224
Series: Reinventing Work

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Description:
Michael Goldhaber, writing in "Wired, " said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure — now that's much harder."
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers—ourselves—over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.
I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.
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  • Store location: Auckland City, Auckland, NZ

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