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The E Myth Manager By Michael E. Gerber

To become an E-Myth manager, it's essential to know what you want, to discover your "Primary Aim," asserts Gerber in this sequel to The E-Myth: Why Most Small Businesses Don't Work and What to Do About It. He spells out what he thinks is needed: the E-Myth manager should have an entrepreneurial mindset, be committed to making choices and must exercise full accountability. Some managers, he maintains, are on autopilot. He sets forth seven steps to establish a conscious organization in which conscious people can find meaning and success. The conscious organization manifests its vision through a high sense of purpose, order, integrity and meaning. A revolution in the "idea" of management is essential, Gerber stresses, one that helps people grow beyond their perceived limitations. The underpinnings of the mindset of E-Myth managers is to think of their company as a small business, no matter its size. E-Myth i.e., entrepreneurial myth has become a buzz word in the corporate world, with good reason as Gerber reaffirms here.
Paperback, 1998, 229pages, good condition,

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  • Seller location: North Shore, Auckland, NZ

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