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Strategic Sports Event Management

Condition: BRAND NEW
ISBN: 9780415532792
Author(s): Guy Masterman
Format: Paperback
Year: 2014
Edition: 3rd
Publisher: Routledge
Dimensions: 173 x 244 x 25 (w x l x h)
Pages: 408

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Description:
The hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.
The book covers every key aspect of the sports event management process, including * sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters * short-term and long-term benefits of the planning process * event impact and legacy * operational functions
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