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Guanxi (The Art of Relationships): Microsoft, China, and the Plan to Win the Road Ahead Paperback – May 15, 2007
by Robert Buderi (Author), Gregory T. Huang (Author)

The story of how Microsoft and China teamed up to create the future of computing will find an ongoing audience among those planning to do business in China, as well as among students and teachers of business, computing, world trade, and international relations.

"Guanxi is a riveting story of Microsoft's efforts to do research and development in China. It gives you a front row seat on the global war for scientific talent, the future of innovation, and the growing linkages between the U.S. and China...Essential reading for anyone who wants to better understand where the world is headed." -- Jeffrey E. Garten, Juan Trippe Professor of International Trade and Finance, Yale School of Management

"Offers valuable insights into how some of the world's mightiest corporations twist themselves into knots to gain footholds in China... The story has all the elements for a corporate drama." -- Bloomberg.com

"The authors argue persuasively that Microsoft's Beijing Center has played a central role in developing products and served as a model for the company as it expands...Guanxi does show the importance that China has for American high-tech companies." -- Bruce Einhorn, BusinessWeek

"The authors have a terrific command of the subject...Fascinating story." -- San Francisco Chronicle
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  • Seller location: Christchurch City, Canterbury, NZ

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