New item Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

This item has FREE SHIPPING to any address in NZ

NOTE: Item will ship from our US warehouse. A handling time of 2-4 business days applies for all orders. Delivery will then take 3-10 working days.

Agile Marketing

Condition: BRAND NEW
ISBN: 9781430233152
Author(s): M. Accardi-Petersen
Format: Paperback
Year: 2011
Publisher: APress
Dimensions: 178 x 14 x 254 (w x l x h)
Pages: 263

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations. What you'll learn * How to apply agile project management skills to the marketing process to get better program results. * Ideas on techniques that are currently working in the marketplace. * How to template marketing plans or adapt the templates provided to meet your needs. * The process you need to utilize to beat your competition and get the visibility you need for your product.
Who this book is for This book is for those who would like to create and run successful marketing programs that meet the needs of their business and consumers. Marketing people, managers and small business owners will find this book useful. Table of Contents * Why Does Marketing Need a New Method? * A Practical Case for Using Agile Methods * Aligning Resources or Collaborative Leadership--Sales an Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • Please allow 1-2 days handling, 3-7 days shipping$0.00
  • Store does not allow pick-ups
  • Store location: Auckland City, Auckland, NZ

Payment options

  • NZ bank deposit