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This is an auction for WHO SAYS ELEPHANTS CAN'T DANCE? - INSIDE IBM'S HISTORIC TURNAROUND by Louis V Gerstner Jr.

"Gerstner quarterbacked one of history's most dramatic corporate turnarounds. For those who follow business stories like football games, his tale of the rise, fall and rise of IBM might be the ultimate slow-motion replay. He became IBM's CEO in 1993, when the gargantuan company was near collapse. The book's opening section snappily reports Gerstner's decisions in his first 18 months on the job-the critical "sprint" that moved IBM away from the brink of destruction. The following sections describe the marathon fight to make IBM once again "a company that mattered." Gerstner writes most vividly about the company's culture. On his arrival, "there was a kind of hothouse quality to the place. It was like an isolated tropical ecosystem that had been cut off from the world for too long. As a result, it had spawned some fairly exotic life-forms that were to be found nowhere else." One of Gerstner's first tasks was to redirect the company's attention to the outside world, where a marketplace was quickly changing and customers felt largely ignored. He succeeded mightily. Upon his retirement IBM was undeniably "a company that mattered." Gerstner's book is a well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership.

Very favourable reviews on Amazon.com.

Large format (trade) paperback 2008.

202 pages.

Near new condition.

The cost of shipping is $4.95, or $6.95 by tracked mail. If you are on rural delivery and want tracked mail, the shipping cost will be $9.95.

There is of course no charge for shipping if you collect this book from my shop in Palmerston North following the auction.

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Shipping options

  • NZ Post$4.95
  • tracked mail$6.95
  • tracked mail for Rural Delivery (RD)$9.95
  • Seller allows pick-ups
  • Seller location: Palmerston North, Manawatu, NZ

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