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Guerrilla Marketing for Social Media

Condition: BRAND NEW
ISBN: 9781599183831
Author(s): Conrad Levinson Jay
Format: Paperback
Year: 2010
Publisher: Entrepreneur Press
Dimensions: 153 x 15 x 224 (w x l x h)
Pages: 240
Series: Guerrilla Marketing

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Guerrilla Marketing for Social Media introduces more than 100 free or low-cost marketing weapons and tools for engaging customers, and, ultimately, grabbing mindshare and profits away from their competition. Readers learn how to build a successful social-media campaign measured by profit rather than how many times a video is viewed or how many Twitter followers one has. Tools and weapons include blog networks (Tumblr, Posterous), mobile and location-based networks (Foursquare, Brightkite), video podcasting (YouTube, Viddler, Ustream), social networks (FaceBook, LinkedIn, Orkut, Hi5, Brazen Careerist), and numerous others.

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