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Electronic Commerce 2012
Author: Efraim Turban

Product Details:
ISBN: 9780273761341
Format: Paperback
Pages: 792
Dims (mm): 215 x 273
Pub Date: 06-12-11
Pub Country: United Kingdom
Condition: NEW

Description:
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.

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