New item Free shipping Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

This item has FREE SHIPPING to any address in NZ

NOTE: A handling time of 2-4 business days applies for all orders. Once shipped, delivery takes 1-5 working days.

How to Have Your Cake and Eat It Too

Condition: BRAND NEW
ISBN: 9789063693817
Author(s): J. Margus Klaar
Format: Paperback
Year: 2015
Publisher: Bis Publishers B.v.
Dimensions: 216 x 0 x 176 (w x l x h)
Pages: 108

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
According to Forrester Research, 'the tools and principles of service design should be common practice in the board room within 10 years'. The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book. Service design, by organizing business from the customer's perspective, can help save considerable amounts of money in marketing while at the same time building a stronger brand. Hence the title: You Can Have Your Cake and Eat It Too . There are only a handful of books about service design on the market. One of the leading titles is BIS Publishers' This is Service Design Thinking. But these books are either quite academic or they cover the subject in an all encompassing way and are therefore more suited for the service design practitioner than for the general business reader. You Can Have Your Cake and Eat It Too is written in the spirit of the 80-minute MBA.
The perfect book for all business readers who are looking for an accessible introduction to the topic: short, concrete with tangible benefits clearly defined. The primary market is marketing people in larger organizations and senior executives in small and medium businesses. The secondary market are designers and people in adver Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • Free shipping within New Zealand  
  • Store does not allow pick-ups
  • Store location: Auckland City, Auckland, NZ

Payment options

  • NZ bank deposit
  • Card payment with Pay Now

    Accepted cards:

    Pay Now includes:

    Buyer Protection Learn More