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Electronic Commerce

Condition: BRAND NEW
ISBN: 9781285425436
Author(s): Gary Schneider
Format: Paperback
Year: 2014
Edition: 11th
Publisher: Cengage Learning, Inc
Dimensions: 188 x 23 x 233 (w x l x h)
Pages: 640

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Description:
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, 'Business Case Approaches' and 'Learning From Failure' boxes highlight the experiences of actual companies to illustrate real-world practice in action.

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