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Agility Advantage

Condition: BRAND NEW
ISBN: 9781118836385
Author(s): Amanda Setili
Format: Hardcover
Year: 2014
Edition: 1st
Publisher: John Wiley & Sons Inc
Dimensions: 236 x 0 x 160 (w x l x h)
Pages: 256

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Description:
How to win market leadership in a fast-changing world In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition. The ability to see and capitalize on new opportunities is the cornerstone of agility. Successful technology-based firms like Google, Tesla, and Amazon have all mastered agility within their core business practices, but companies in any sector can and must learn to spot new opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage first shows how to identify those aspects of your business where agility is most crucial where the business environment is changing fast and which elements have the greatest impact on the customer s decision to buy. Amanda Setili then shows how to master the three components of agility: *Market agility: Gain ideas from your most demanding and forward-thinking customers and from outside your industry.
Engage, observe, and mix with customers to identify the opportunities created by their changing demands. *Decision agility: Anticipate the changes that may affect you and turn even troubling trends into opportunities. Design your strategy to maximize learnin Please click here to ask a question
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