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Services Marketing: Concepts, Strategies, & Cases

Condition: BRAND NEW
ISBN: 9781285429786
Author(s): K. Douglas Hoffman
Format: Hardcover
Year: 2016
Edition: 5th
Publisher: Cengage Learning
Dimensions: 208 x 257 x 25 (w x l x h)
Pages: 480

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Description:
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and 'other services.' Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.

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