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Exploring Strategy Plus MyStrategyLab with Pearson
Author: Gerry Johnson

Product Details:
ISBN: 9781292007007
Format: Mixed media product
Pages: xxxii, 783
Dims (mm): 195 x 265
Pub Date: 10-01-14
Pub Country: United Kingdom
Condition: NEW

Description:
This package includes a physical copy of Exploring Strategy Text & Cases 10th edition as well as access to the eText and MyStrategyLab. Please note that you can only access the eText and MyStrategyLab if you are a student and your lecturer is currently using MyStartegyLab. Check with your lecturer before buying to make sure that they are using MyStrategyLab. You will need a Course ID from them before you can sign into the system. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC MyStrategyLab is an easy-to-use learning management system that enables instructors to assess student progress and adapt course material to meet the specific needs of the class. When students complete an online self-assessment, the results of this test generate a customised study plan, including a variety of tools to help them fully master the material. MyStrategyLab then reports these results to the instructor. Based


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  • Store location: Waitakere City, Auckland, NZ

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