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Consumer Behaviour

Condition: BRAND NEW
ISBN: 9781473919136
Author(s): Zubin Sethna
Year: 2016
Edition: 3rd
Publisher: Sage Publications Ltd
Dimensions: 190 x 23 x 244 (w x l x h)
Pages: 528

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Description:
Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students' understanding and retention of the subject is encouraged through innovative learning features including: *'how to impress your examiner' boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. *'consumer behaviour in action' boxes - focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers - something they are likely to do in their future careers as marketers.
*'challenging the status quo' boxes - encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and sele Please click here to ask a question
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