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E-Shopping: Erfolgsstrategien Im Electronic Commerce: Marken Schaffen Shops Gestalten Kunden Binden

Condition: BRAND NEW
ISBN: 9783322822666
Author(s): Dirk Schneider
Format: Paperback
Year: 2012
Publisher: Gabler Verlag
Dimensions: 152 x 229 x 15 (w x l x h)
Pages: 285

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Electronic Shopping verlangt nicht nur die Abbildung eines Katalogs im Netz als neuen Vertriebskanal, sondern neue Marketing-Instrumente und -Methoden. Dieses Buch bietet die richtige Navigationshilfe. 'Der Rummel, der um dieses Buch gemacht wurde, fand zu Recht statt. Die Autoren liefern eine umfassende Darstellung von E-Shopping mit vielen praktischen Beispielen. Ein Standardwerk fur den Einstieg in die digitale Welt von morgen. Komplexe Sachverhalte werden in einem hochdynamischen Umfeld zugriffssicher auf den Punkt gebracht. Dieses Buch hat das Zeug zum Klassiker.' (HK Holz- und Kunststoffverarbeitung, 03/2001)

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  • Store location: Auckland City, Auckland, NZ

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