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Rethinking Innovation

Condition: BRAND NEW
ISBN: 9780977586646
Author(s): Amy Blitz
Format: Paperback
Year: 2008
Publisher: ETN Communications
Pages: 120

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From the publishers of Fast Thinking, the world's most foremost innovation magazine, and based on IBM's global CEO study on innovation, Rethinking Innovation delivers a framework for innovating your business model, drawing on lessons learned at Eli Lilly, Virgin, Bharti Airtel and Cirque du Soleil; explains the ABCs of collaboration and the importance of looking beyond your company walls; reports on how Lean Six Sigma techniques have delivered outstanding innovation dividends at Caterpillar and the Korean steel maker POSCO; tells you how to capitalize on emerging web-based technologies, with case studies including Nintendo and IBM; offers thoughts on innovation from Richard Florida, author of The Rise of the Creative Class; Cochlear Chris Roberts; Google vice-president Douglas Merrill; and ResMed founder Peter Farrell.

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