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Content Marketing Strategies for Dummies

Condition: BRAND NEW
ISBN: 9781119154549
Author(s): Stephanie Diamond
Format: Paperback
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 408
Series: For Dummies (Lifestyles Paperback)

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Description:
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now?especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, su Please click here to ask a question
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