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The Innovation Formula

Condition: BRAND NEW
ISBN: 9780730326663
Author(s): Amantha Imber
Format: Paperback
Year: 2016
Edition: 1st
Publisher: John Wiley & Sons Australia
Pages: 240

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Description:
A practical guide to innovation strategies based on fact, not feeling The Innovation Formula delivers strategies for building a culture where innovation can thrive, based on actual scientific research. Author Amantha Imber holds a PhD in organisational psychology, and has been called upon by a multinational roster of forward-thinking companiesÂsuch as Google, Disney, LEGO and VirginÂto improve innovation at all levels. In this book, she shares her strategies and helps you tap into a substantial body of scientific research to help further innovative practice within your own company. For example, rewarding failed innovations can actually be a critical aspect of building an innovation culture. It's rarely done, but it fosters creative thought by signaling to people that failure is tolerated and is a necessary ingredient in the pursuit of innovation. This kind of practical, easily implemented strategy is the lynchpin of cultural change. This guide shares fourteen separate, yet interconnected strategies for improving your company's innovation culture, and provides illustrative examples of real-world companies who are putting these plans into action. Business innovation guides tend to focus on how one company does it. But it's not your company, and just because it worked for Google or Apple doesn't mean that it's right for you. This book is different; these techniques are based on science, not gut feeling, and can apply to any organisation, at any level. Del Please click here to ask a question
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