This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Management & leadership
- View the relisted item
Other listings you might like
Description
This item has FREE SHIPPING to any address in NZ
NOTE: Item will ship from our US warehouse. A handling time of 2-4 business days applies for all orders. Delivery will then take 3-10 working days.
Public Relations Writing Worktext: A Practical Guide for the Profession
Condition: BRAND NEW ISBN: 9780415997546 Author(s): Zappala Joseph Format: Paperback Year: 2009 Edition: 3rd Publisher: Routledge Pages: 312
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.
Description: Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities. Retaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text. Updates include:
increased focus on writing for the web, blogs, and electronic media, including information on writing social media releases and a new chapter entitled "New and Social Media" a new planning outline to help writers develop more effective messages expanded checklists for writers to reference when working on assignments additional examples of effective public relations writing by leading companies in a variety of organizational settings
Details
Shipping & pick-up options
Destination & description | Price per item | |
---|---|---|
Free shipping within New Zealand | Free |
Seller does not allow pick-ups
Payment Options
Pay Now, NZ Bank Deposit