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Go-givers Sell More

Condition: BRAND NEW
ISBN: 9780141049588
Author(s): Bob Burg
Format: Paperback
Year: 2010
Publisher: Penguin Books Ltd
Dimensions: 196 x 8 x 129 (w x l x h)
Pages: 208

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Description:
This is the sequel to the international bestseller 'The Go-Giver', applying its inspirational approach to real-world challenges. 'The Go-Giver' took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Bob Burg and John David Mann answer that question in 'Go-Givers Sell More', a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling. Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. It's far more effective (and satisfying) when salespeople think like Go-Givers and focus on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, and great results will follow automatically.
Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

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