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Brand Leadership by David Aaker NEW Brand new item

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  • Closed: Fri 21 Sep 2012, 11:30 pm
Listing #: 513764829
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Brand Leadership

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The Product:
ISBN: 1847398359
ISBN-13 / EAN: 9781847398352
Author(s): David Aaker
Format: Paperback
Year: 2009
Publisher: Simon & Schuster Ltd
Dimensions: 130mm x 198mm x 27mm
Pages: 368
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Product Description:
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadership is the visionary key to business success in the future.


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About the seller

thenile (45589 45589 positive feedback) Address Verified Feb 2013 Member is In Trade
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  • Member since Apr 2009

Closes: Fri 21 Sep, 11:30 pm. 2012