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Private Label Strategy: How to Meet the Store NEW Brand new item

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  • Closed: Fri 28 Sep 2012, 11:30 pm
Listing #: 516096317
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Private Label Strategy: How to Meet the Store Brand Challenge

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The Product:
ISBN: 1422101673
ISBN-13 / EAN: 9781422101674
Author(s): Nirmalya Kumar, Jan-Benedict E.M. Steenkamp
Format: Hardcover
Year: 2007
Edition: 1st
Publisher: Harvard Business School Press
Dimensions: 164mm x 27mm x 240mm
Pages: 288
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Product Description:
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In 'Private Labels: Competing With and Against Store Brands', Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, 'Private Labels' enables managers to navigate profitably in this radically altered landscape.

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  • Seller location: Auckland City, Auckland, NZ

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About the seller

thenile (46907 46907 positive feedback) Address Verified Feb 2013 Member is In Trade
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  • Member since Apr 2009

Closes: Fri 28 Sep, 11:30 pm. 2012