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Description
This item has FREE SHIPPING to any address in NZ
NOTE: A handling time of 2-4 business days applies for all orders. Once shipped, delivery takes 1-5 working days. Principles of Marketing
Condition: BRAND NEW Free shipping on all items!
The Product: ISBN: 9781486002696 ISBN-13 / EAN: 9781486002696 Author(s): Gary Armstrong Format: Paperback Year: 2014 Edition: 6th Publisher: Pearson Education Australia Dimensions: 0 x 0 x 0 (w x l x h)
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.
Description: The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value - creating and capturing it - drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
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Destination & description | Price | |
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Free shipping within New Zealand | Free | |
Shipping more than one item | No extra charge |
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