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Marketing Channel Strategy
by Coughlan, Anne

ISBN: 9781292060460
PUBLISHER: Pearson Education Limited
FORMAT: Paperback
PAGES: 496
PUBLICATION DATE: 27.08.2014
DIMENSIONS: 23.2 x 17.8 x 2.2 centimetres 1.4 pounds

DESCRIPTION:
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. *Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

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  • Seller location: Hamilton, Waikato, NZ

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