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Marketing: Real People, Real Choices
by Jan Charbonneau

ISBN: 9781442552722
PUBLISHER: Pearson Education New Zealand
FORMAT: Paperback
PAGES: 576
PUBLICATION DATE: 18.11.2011


DESCRIPTION:
Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: real people, real choices is suitable for students studying introductory marketing courses.

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