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Digital Marketing: Strategy, Implementation and Pr
by Dave Chaffey

ISBN: 9780273746102
PUBLISHER: Pearson Education Limited
FORMAT: Paperback
PAGES: 728
PUBLICATION DATE: 12.07.2012
DIMENSIONS: 265mmX197mmX25mm 1342grams

DESCRIPTION:
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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