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Whatcha Gonna Do With That Duck?: and Other Provoc
by Seth Godin

ISBN: 9781591846093
PUBLISHER: Penguin Putnam Inc
FORMAT: Hardback
PAGES: 608
PUBLICATION DATE: 31.12.2012
DIMENSIONS: 241mmX163mmX46mm 894grams

DESCRIPTION:
Made for dipping into again and again, "Whatcha Gonna Do with That Duck?" brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue'. Seth Godin is famous for bestselling books such as "Purple Cow" and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno-vation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: a marketing lesson from the Apocalypse; no, everything is not going to be okay; organized bravery; choose your customers, choose your future; paying attention to the attention economy; and bandits and philanthropists. Godin writes to get under our skin. He wants us to sta

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