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Strategic Marketing Problems
by Roger A. Kerin

ISBN: 9780273768944
PUBLISHER: Pearson Education Limited
FORMAT: Paperback
PAGES: 744
PUBLICATION DATE: 27.09.2012
DIMENSIONS: 272mmX213mmX26mm 1300grams

DESCRIPTION:
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

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