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Strategic Brand Management
by Kevin Lane Keller

ISBN: 9780273779414
PUBLISHER: Pearson Education Limited
FORMAT: Paperback
PAGES: 600
PUBLICATION DATE: 29.10.2012
DIMENSIONS: 272mmX216mmX19mm 1156grams

DESCRIPTION:
For students, managers and senior executives studying Brand Management.
 Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

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