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Description
American Icon: Alan Mulally and the Fight to Save Ford Motor Company Author: Bryce G. Hoffman isbn: 9780307886064
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family America s last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. "American Icon" is the compelling, behind-the-scenes account of that epic turnaround.
2013 Paperback 422 pages Good condition
DISCOUNT SALE: We have selected items heavily reduced (no buy-now) until Sunday 27/2, check our listings.
COMBINED SHIPPING: I will ship up to 6 books together for 4.90 p&p, above this it may be a little more depending on size eg I can send 5kg for 9.80 p&p.
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
p&p Fast Post NZ wide | $4.90 | |
2nd - 6th book shipped with 1st | $0.00 |
Seller does not allow pick-ups
Payment Options
Pay Now, NZ Bank Deposit