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BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
Market-Based Management by Roger Best
ISBN: 9781292020396 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 512 PUBLICATION DATE: 17.07.2013 DIMENSIONS: 270mmX215mmX20mm 948grams
DESCRIPTION: For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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Market-Based Management
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