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Description
BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
Strategic Marketing Problems by Roger A. Kerin
ISBN: 9780273768944 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 744 PUBLICATION DATE: 27.09.2012 DIMENSIONS: 272mmX213mmX26mm 1300grams
DESCRIPTION: For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
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