BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse

Marketing: An Introduction by Armstrong, Gary

ISBN: 9781292146508 PUBLISHER: Pearson Education Limited

PAGES: 672 PUBLICATION DATE: 8.06.2016 DIMENSIONS: 27.6 x 21.9 x 2.1 centimetres

DESCRIPTION: For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab is not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. - See more at: http://catalogue.pearsoned.co.uk/educator/product/Marketin

• If using business address pls use PO Box as do not use courier
• In Stock with our supplier shipped from our NZ Warehouse
• Stock image only. Actual cover art may differ
• No returns on wrong items purchased