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- How to command attention, change minds & influence people

by Harry Mills

MG Press , 1999
ISBN 0908722915
pb, 312pp

GOOD used
minor wear / marks

"The New Psychology of Influence"
Artful persuasion shows how to command attention, change minds and influence people.
Author Harry Mills, peels away the mystery that surrounds the psychology of influence, and reveals how the world's most persuasive politicians, spin-doctors, admen and sales people work their magic.
Artful Persuasion reveals the secrets of the master influencer: the Roosevelts, Churchhills, Lincolns and Hitlers.
Artful Persuasion shows how the sorcerers of influence- advertisers, con-men, salespeople and spin-doctors manipulate the switches in our minds that make us say yes to a request we would normally say no to.
Artful Persuasion is the indispensable guide for any one whose success depends on influencing others.

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