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Description
BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse
Total Global Strategy by George S. Yip
ISBN: 9780136089834 PUBLISHER: Pearson Education (US) FORMAT: Paperback PAGES: 320 PUBLICATION DATE: 15.09.2011 DIMENSIONS: 230mmX189mmX10mm 428grams
DESCRIPTION: A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third edition--in addition to featuring new coauthor Tomas Hult--presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
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