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BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
Essentials of Global Marketing by Hollensen, Svend
ISBN: 9780273756545 PUBLISHER: Financial Times Prentice Hall
PAGES: 560 PUBLICATION DATE: 12.07.2012 DIMENSIONS: 26.3 x 19.6 x 2.2 centimetres
DESCRIPTION: Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
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Essentials of Global Marketing
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betterbooks ( 68570 )98% positive feedback Seller located in Hamilton, Waikato
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