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Description
BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse
Essentials of Marketing Research: An applied orien by Malhotra, Naresh
ISBN: 9780733984211 PUBLISHER: Pearson Education Australia FORMAT: Paperback PAGES: 418 PUBLICATION DATE: 1.08.1997
DESCRIPTION: Just what you need! Essentials of Marketing Research, 2e is a lively, practical and concise text, ideal for a one-semester course in marketing research. The book presents marketing research concepts with an applied and managerial orientation. Local and international examples and cases help students' comprehension of the concepts. All design chapters precede data collection chapters, thereby providing a logical flow to the market research process. Our three Australian authors have extensive experience as teaching academics, researchers and practitioners and significantly contribute to the readability and practicality of the text.
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