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by Kevyn Male

Learn 10 essential rules for retailing success from one of the masters. Unconventional and outspoken, Male is the driving force behiand two of Auckland's great retail businesses, The Three Bears and Route 66. This book contains the accumulated expertise of a lifetime spent wheeling and dealing in the retail world.

It is written by a hands-on-retailer, straight to the point, in a style that is easy to follow and just as easy to put into practice. Based on experience, wisdom and proven retailing savvy, this is an invaluable guidebook for anyone wanting to set up in the retail business or trying to improve turnover.

It's all here - from planning to buying, advertising and selling, hiring and firing, and keeping the customers happy. And don't forget the golden rule - keep your eye on the bottom line.

Soft-cover (185 pages)
Published by Penguin, NZ in 1999
Like new condition
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  • Seller location: Kapiti, Wellington, NZ

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