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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
by Jim Aitchison

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.

Hardback, 2002, 409pages, very good condition
I have many books on sale, please check my listings or search aabooks with your keyword. I am happy to combine and save postage for you.
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  • Seller location: North Shore, Auckland, NZ

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