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Retail Management
by Barry Berman

ISBN: 9780273768562
PUBLISHER: Pearson Education Limited
FORMAT: Paperback
PAGES: 620
PUBLICATION DATE: 1.10.2012
DIMENSIONS: 273mmX215mmX20mm 1082grams

DESCRIPTION:
For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

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