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"Creative Direct Mail Design - the guide & showcase" by Sheree Clark & Wendy Lyons.

Hardcover, 160 pages, full colour printed on glossy paper. Includes bibliography & directory. Published in 1995.

In tidy, "as new" condition.

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Features secrets for staying on the cutting edge of the industry, as revealed by 9 of the world's top direct mail designers known for creating direct mail that gets results.

Great tips from copywriters & client service people whose talents contribute to the success of a direct mail campaign are also included.

The 9 projects highlighted feature successful direct mail campaigns including:

business to consumer

business to business

invitations / announcements

special event promotions

postcards, catalogues

non-profit association mailings

development & fundraising mailings

three-dimensional direct mail

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A gallery showcasing hundreds of the most clever direct mail pieces follows each section.

Designers, company executives, & small business owners are among the many professionals who will discover exciting ways to get results with direct mail.

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  • Seller location: Auckland City, Auckland, NZ

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