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Online Marketing For Your Craft Business
by Pullen H.

ISBN: 9781446304891
PUBLISHER: DAVID AND CHARLES
FORMAT: Paperback
PAGES: 144
PUBLICATION DATE: 26.09.2014
DIMENSIONS: 22 x 21.5 x 1.3 centimetres 1.2 pounds

DESCRIPTION:
A must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online. If you are a creative or craft business owner selling crafts online through your blog, website or on handmade marketplaces, the desire to grow your online following can become addictive. Many people find they spend all day aimlessly clicking and tinkering with their craft blog, Facebook, Twitter and other social media accounts with no real strategy in place. They are inconsistent, they don't plan their content and they don't measure their results, they just feel drained and demotivated, unsure whether they are seeing a return on their investment of time. Many people end up resenting blogging and social media networking due to lacklustre sales results. Don't let this happen to your craft business! Social media networking and understanding content marketing is vital for successfully selling crafts online and raising awareness of your handmade business. In this eye-opening book, craft industry expert and social media professional, Hilary Pullen will help you develop a content strategy for online networking and digital marketing that will see you identify who you want to connect with, where you will connect with them online, and what type of things you want to share and say to them. Hilary will show

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